Job Description

SANDOW DESIGN GROUP is seeking an experienced Vice President of Events to lead strategy and execution for our flagship Interior Design brand events and support cross-brand programming for Metropolis, Design Milk and ThinkLab. This senior role requires strong leadership, operational excellence, budget management, and the ability to oversee complex, high-profile events. Ideal candidates have 10+ years in major event production and are ready to shape the future of experiential design-industry programming.

The Vice President of Events will serve as the strategic and operational leader for events, including the iconic Hall of Fame, Giants events, Re:Source retreats, and 30/30 Conferences, while also providing oversight and guidance across other SDG brand experiences. This role blends strategic foresight with operational excellence, ensuring every event embodies our brand values, exceeds client expectations, and delivers measurable business results.

This is a senior leadership position requiring an entrepreneurial spirit, a proven ability to scale complex event programs, and the vision to evolve SANDOW DESIGN GROUP’s live experiences for the next generation of the design industry.

Key Responsibilities

Event Strategy & Leadership

• Define and execute the long-term event strategy and support cross-brand event initiatives across SANDOW DESIGN GROUP.
• Partner with executive leadership to develop events that drive audience engagement, client ROI, and brand growth.
• Identify new opportunities for experiential innovation, including hybrid, digital, and thought leadership activations.
• Lead, mentor, and inspire a high-performing events team, fostering a culture of creativity, accountability, and excellence.

Planning & Execution

• Oversee all aspects of event operations, from ideation and budgeting to on-site execution and post-event analysis.
• Build and maintain event systems and processes that ensure operational efficiency across brands and departments.
• Ensure flawless execution for high-profile events, including sponsorship activations, panels, retreats, and award programs.
• Collaborate with marketing, editorial, and sales teams to ensure brand alignment and cohesive storytelling across touchpoints.

Budgeting & Financial Oversight

• Own and manage event P&Ls, ensuring fiscal responsibility while delivering exceptional experiences.
• Develop event budgets, track expenses, and forecast financial outcomes for both owned and client-sponsored events.
• Optimize vendor relationships and negotiate contracts to maximize value and cost-effectiveness.

Cross-Brand Collaboration

• Serve as a central liaison between Interior Design , Metropolis , ThinkLab , Luxe Interiors + Design , and Design Milk event teams.
• Support other brand events as needed with leadership, strategy, and best practice implementation.
• Partner with SANDOW’s Agency to integrate client activations into SDG’s event ecosystem.

Innovation & Process Development

• Implement scalable project management systems (e.g., ClickUp, HubSpot) to streamline planning and communication.
• Develop and document Standard Operating Procedures (SOPs) to ensure consistency and quality across all events.
• Continuously improve systems for efficiency, reporting, and team performance through data-driven insights.

Data, Reporting & ROI

• Establish metrics to measure event success and translate insights into actionable recommendations.
• Oversee post-event reporting, including financial recaps, audience engagement, and sponsor satisfaction.
• Leverage feedback and analytics to evolve future event programming and enhance impact.

Qualifications

• 10+ years of experience in event management, live experience strategy, or related roles within media, design, or B2B environments.
• Proven track record of leading complex event portfolios at a national or global scale.
• Deep understanding of the commercial design industry, including designers, manufacturers, and A&D networks.
• Strong financial acumen and experience managing large-scale event budgets and P&Ls.
• Advanced proficiency in project management and CRM tools (ClickUp, Asana, HubSpot, Eventbrite).
• Exceptional leadership, communication, and relationship-building skills.
• Ability to travel nationally and internationally for key events.
• Passion for design, creativity, and building community through live experiences.

Why Join SANDOW DESIGN GROUP?

This is an opportunity to shape the future of design industry events for some of the most respected brands in media. You’ll lead experiences that not only celebrate design but also move the industry forward — through storytelling, innovation, and connection.

At SANDOW DESIGN GROUP, we bring together creativity, data, and collaboration to create experiences that inspire. As Vice President of Events, you’ll sit at the intersection of strategy, storytelling, and execution — helping us set the standard for what design industry events can be.

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