Job Description

Director of Marketing and Communications

Houston, TX

Our client, a social services non-profit organization, has an opportunity available for a Director of Marketing and Communications. Reporting to the Sr. VP of Advancement, this Director will develop and execute the organization's strategic goals and objectives for marketing, public relations, and communications. The position carries out duties in a manner that promotes good teamwork between all departmental and agency staff and supports the organization and development of philosophy, policies, and procedures.

RESPONSIBILITIES:

• Provide leadership, strategic vision, and direction to a team of marketing and communication specialists while also being a key hands-on contributor.
• Oversee the strategy, implementation, and management of the organization's marketing, public relations, and communication program.
• Responsible for building awareness and support for the organization's wide range of service programs in order to drive philanthropy, client participation, and community support.
• Oversee the planning, development, and implementation of all marketing and communications resources, including digital and traditional content as well as collateral for distribution.
• Ensures that brand identity, messaging, marketing, and communications strategy are infused in all organizational efforts through effective collaborations with all organizational entities.
• Measure, track, and analyze marketing and communication strategy and campaign results to inform effective decision-making and report to leadership as needed.
• Develop and oversee all media relations, including—but not limited to—pitching stories, facilitating interviews, and generally overseeing all media interactions while being prepared to act as a liaison as needed.
• Serving as the organization's lead writer and editor for external communications.
• Work closely with the Director of Donor Engagement and Director of Donor Relations to ensure alignment between traditional marketing and communication strategies and fundraising and donor-specific communication strategies.
• Provides oversight and collaboration with third-party vendors, as needed.
• Create and maintain the editorial calendar.

REQUIREMENTS:

• Bachelor’s degree in marketing, communications or related field; Master’s/MBA preferred.
• Five years of related work experience in nonprofit marketing/communications.
• Experience managing marketing/communications staff.
• Strong writing, editing, and proofreading skills with attention to detail.
• Familiarity with SEO best practices and content distribution tactics.
• Proficiency in social media platforms and social media management tools.
• Excellent project management and organizational skills.
• Ability to collaborate effectively with cross-functional teams.
• Knowledge of design principles and multimedia content creation.
• Expertise in reporting on marketing strategies and tracking overall public engagement in marketing efforts.

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