Job Description

Media Buyer

The Paid Search Sr. Media Buyer role leads the campaign management of Paid Search or any other paid media channels deemed relevant for the business in domestic markets for multiple theme parks and internal clients/business units (Resorts, Sales/B2B, events, new attractions, etc.) in collaboration with the Paid Search team and Paid Search Sr. Manager. The Paid Search Sr. Buyer creates ad copy, uploads, and optimizes campaigns through self-service platforms such as Google Ads and Microsoft Advertising. They are responsible for the perfect management and execution of media budgets.

Core Responsibilities

• Execute all segment media plans while adhering to established media budgets and timelines
• Implement campaign and ad taxonomy utilizing Claravine or another platform
• Complete weekly campaign activity reports/analysis, reconcile and manage media budgets daily
• Monitor campaigns in-progress and make any necessary updates recommended in partnership with media analytics team
• Analyze large quantities of structured data utilizing analytics tools, reports and dashboards to detect patterns, opportunities and insights that drive channel strategy
• Align and synchronize efforts with the rest of the Paid Search team to ensure campaign tactics are driving desired results. Suggest and make cross-team optimizations as necessary.
• Partner across channel teams to ensure driving efficiencies within campaigns and delivering maximum ROI cross-functionally
• Lead the partnership with Creative and Internal Stakeholders to buy and integrate Paid Search campaigns
• Write ad copy that aligns with brand guidelines and campaign objectives
• Collaborate with other departments such as legal, creative, licensing, and brand
• Oversee the ad approval process by managing feedback and making revisions from various departments

Secondary responsibilities

• Develop media buys and execute with existing vendors utilizing a variety of industry standard best practices
• Direct day-to-day vendor/partner relationships including taking meetings with existing vendors
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established by company policy, procedures, training, and team member involvement activities.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

• Strong understanding of 3rd party tracking, serving and attribution technologies such as Google Campaign Manager, Search Ads 360 or similar
• Basic knowledge of in-platform campaign management and optimization techniques
• Demonstrated ability to work independently in a deadline-oriented environment and reliability
• Excellent written and verbal skills with the ability to communicate effectively on the phone, in person and via e-mail
• Ability to quickly learn new technologies, applications and processes
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION:

• Bachelor’s degree: Marketing, Business Administration, or Computer Science or related required.

EXPERIENCE:

• 3+ years of media buying experience or equivalent combination of education and experience. We are looking for firsthand experience in paid search.
• Experience managing $500,000+/year ad spend is a plus.
• Knowledge of general computer programs and media buying platforms such as Google Ads, Microsoft Advertising and SearchAds 360 strongly desired.

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