Job Description

**Must be based in the Hingham, MA area**

About the role

The Director of Brand Marketing is responsible for developing omni-channel, culturally relevant marketing strategies, including social media and communication plans that brings the Brand positioning to life through effective storytelling in all channels. This individual is responsible for seasonal strategies inclusive of identifying breakthrough brand ideas, creative campaign briefs, product focus and launches, program integration, and management. The Director leads cross-functional work sessions with Creative, Digital, Public Relations, Philanthropy, and the evolving store team to ensure an integrated marketing approach to our brand and product content visuals and storytelling. This leader ensures all efforts drive growth for the brand through effective retention, acquisition and reactivation tactics.

The impact you can have

• Seasonal Planning: Leads planning and oversees marketing execution, including collaborative planning, goal setting, creation of briefs for season, stories and campaigns
• Ensures cohesive, omni-channel storytelling through on-brand creative and effective channel
• strategies based on inputs from product design, merchandising, planning, and digital marketing
• Provides marketing insights and develops strategies to support and grow key business initiatives within the brand
• Conceptualizes, develops and packages brand marketing strategy, including KPI’s, in order to brief cross-functional team members, keep projects on track, and report back on success metrics
• Leads store marketing strategy driving traffic through storytelling and experience; ensures fullest expression of key initiatives in store. Will oversee Marketing for New Store Openings as the brand evolves.
• Lead social media strategy and execution through innovative ideas and compelling content that serve to meet followership goals and increase engagement
• Drive brand awareness, engagement and lead generation through social media platforms.
• Develop and execute social media strategies and content calendars. Oversee social media community management and engagement
• Interfaces with digital marketing team as a key collaborator on traffic driving initiatives across channels for all customer segments, as well as site experience, store experience, and overall user journey
• Leads communication strategy for client segmentation opportunities across channels
• Serves as a key marketing strategy partner to Merchandising, Product Design, Client Experience and Planning as well as internal marketing stakeholders: digital marketing, creative, CRM
• Oversees ROI analysis and reporting for all brand campaigns, product campaigns, and key events
• Manage all project timelines and trafficking to ensure approvals are made at the right time and we hit production deadlines
• Responsible for Seasonal Hindsight and Key Insights for Company-Wide Process meetings

You'll bring to the role

• 10+ years Retail Marketing experience highly preferred
• BA/BS in Marketing, Business, Media Communication or related field; MBA a plus
• Strong leadership and management skills, with the ability to motivate and inspire a team
• Highly influential, with excellent verbal and written communication skills
• Ability to envision a broad scope while maintaining a high degree of accuracy
• Proactive, resourceful and quick to take action
• Flexible problem solver with a collaborative nature
• Omni-channel experience including stores, site, mobile, APPs

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities. *
• Medical, dental, vision insurance & 401(K)*
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.
• The target salary range for this role is: $140-148K

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