Job Description
SalesFuel is a company providing sales intelligence, marketing research, and sales training. Our B2B SaaS platforms empower sales teams to improve their perception, build trust, and "Sell Smarter" through data-driven insights and strategies.
To support SalesFuel’s continued growth, we are looking for a B2B Digital Marketing Specialist. This position is responsible for driving awareness and education, lead generation and conversions around SalesFuel and its products and services. The ideal candidate will be adept at operating at both strategic and tactical levels, seamlessly switching between the two. A strong foundation in audience insights is essential, achieved through partnerships with research and analytics, as well as driving original research to define B2B audiences and their needs.
Why You’ll Love Working Here:
- Positive, Nerd-Friendly Culture: You’ll join a team that celebrates curiosity, learning and a passion for data.
- Fast Paced and Dynamic: Thrive in a lively environment where no two days are the same.
- Collaborative and Supportive: Be part of a team that values collaboration and supports your growth.
- Flexibility: Hybrid or remote work.
Key Responsibilities:
- Paid Media Campaigns: Assist the current team by implementing leading-edge digital marketing strategies, utilizing the latest technologies and ROI tracking tactics. Use paid search, keyword selection and bidding, and ad copy/image guidelines for Google, LinkedIn, and Microsoft Ads. Implement retargeting ads. Review and recommend changes to campaign ad performance.
- Website: Ensure the website remains up to date with the latest products, content, design elements, and functionalities. Monitor site performance and troubleshoot technical issues. Optimize website content to improve search engine visibility and rankings. Implement SEO best practices, including keyword research, on-page optimization, and meta descriptions. Identify and troubleshoot problems with the customer journey once they land on the website to ensure a smooth path to conversions. Assist submission to large aggregator site submissions for products to increase backlinks and increase our digital visibility.
- Content Creation: Work with marketing team to develop various types of digital content, such as blog posts, case studies, white papers, e-books, and social media updates. Contribute to the overall content strategy, ensuring content aligns with marketing goals and target audience needs.
- CRO – Conversion Rate Optimization Ongoing: Focus on conversion rate optimization (CRO) strategies to increase lead generation, sales and overall conversion rates on all digital platforms. Analyze overall content performance and identify areas for improvement to enhance engagement and conversions. Develop and execute testing strategies to optimize performance. Design and implement A/B testing strategies and other optimization tests to improve the performance of digital content and user experience. Map customer journeys and regularly audit the funnel to monitor anomalies or disconnected pathways to conversions.
Secondary Responsibilities:
- Email Marketing: Assist in executing manual and automated email campaigns to nurture leads, drive conversions and engage with B2B audiences. Optimize customer journeys, leading to conversions with sales.
- Management of Marketing Automation platform: Help manage SalesFuel’s Active Campaign account. This includes routine review of contacts, lists, tags, and automations to ensure contacts are continuously moving through the purchase funnel. Collaborate with IT for API integrations.
- Data-driven reporting. Monitor, track performance of marketing activities and analyze wins, identify opportunities and recommend proactive steps.
- Social Media Engagement Boost and Assist Management: Boost SalesFuel visibility and engagement with potential customers for all social media platforms (LinkedIn, Facebook, Instagram, X, YouTube, TikTok etc. Engage with followers, share relevant content, and build brand awareness.
Qualifications and Skills:
- Bachelor’s degree in marketing or advertising.
- 2-3 years of experience in B2B digital lead generation, campaign management, content creation and integrated marketing with proven results/campaigns.
- Proven ability to manage impactful cross-functional and multi-channel digital marketing campaigns, including digital, social, email, and paid media.
- Experience with marketing automation tools (e.g. Active Campaign, Marketo, Eloqua); CRM platforms (e.g. Salesforce, HubSpot) and email authentication protocols (e.g. SPF, DKIM, DMARC).
- Strong analytical skills with the ability to track KPIs, interpret data, and optimize marketing programs.
- Knowledge of ABM strategies, A/B testing methodologies, and AI applications in marketing.
- Experience with user behavior insights, joint scorecards, data-driven personalization, product-market fit and unifying the customer journey map to drive lead generation and conversions.
- Knowledge of B2B-specific current and emerging branding and marketing strategies, including B2B technology marketing and complex sales cycles.
- Knowledge of digital ad and emerging platforms for B2B advertising and SEO best practices. Understanding of ad tracking, programmatic advertising and real-time bidding (RTB) platforms.
- Ability to manage multiple projects while maintaining attention to detail and meeting deadlines.
- Experience coordinating with sales to ensure seamless lead handoff.
Preferred Qualifications:
- Certifications in marketing automation, digital marketing, or analytics.
- Experience executing global marketing campaigns with regional adaptations.
- Strong communication and presentation skills to influence stakeholders at all levels.
- For global marketing initiatives, must be knowledgeable about GDPR and other requirements for tracking website visitor activity.
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