Job Description

About the The New Bar:

Hi! We’re The New Bar. We’re a curated nonalcoholic bottle shop and discovery platform built around one simple concept: It’s fun to be good to yourself.

Since launching in July 2022, we’ve built a mission-driven brand with growing momentum and a thriving community. We’re looking for a charismatic, results-driven Assistant Store Manager to support the success of our retail store in San Francisco. 

What we do:

We help people access, discover, and understand alcohol alternatives and how they can fit into their lifestyles. We’re not here to judge. We’re here to provide products, tools, and information to help people be more mindful, intentional, and healthy about the way they drink - whatever that means to them.

We’re a small, but mighty team. We’re deeply passionate about our work and think creatively to break societal norms. We believe in meeting people where they are and making behavioral changes accessible to everyone.

The Role:

As The New Bar’s Assistant Manager, you’ll play a vital and pivotal role in building and nurturing a thriving community around our mission. Our retail leaders serve as guides for our customers and advocates for The New Bar brand. You’ll be responsible for leading the team, driving consultative sales and ensuring our customers have the best experience each time they visit our store. You will also drive our brand through community engagement and campaign activation.

This is a part-time, in-person position for our Union Street, San Francisco store. This role requires a flexible schedule including evenings, weekends and holiday shifts as needed.

Rate of Pay: $24-26/hr +2% sales commission, uncapped

Core Responsibilities: 

• Drive Results: understand metrics to achieve store sales goals
• Train, Develop & Lead: Support and coach team members, uphold store standards, and help maintain a positive, collaborative culture
• Build Customer Base: Greet, guide, and walk customers through the sales process 
• Be a Product Expert: Be well versed in all aspects of our products (origin, taste, ect)
• Represent Brand Ethos: maintain a clean, tidy and inviting, fully stocked store
• Tasks Behind the Scenes: Receive deliveries, update inventory, open and close store
• Stay Up-to-Date: Support monthly team meetings/trainings
• Engage the Community: collaborate with internal and external partners to organize and promote events and activations

Qualifications:

Must Have:

• Prior Leadership Experience: you’ve trained and led a team to exceed defined goals
• Business Acumen: you understand how to leverage KPIs and measure results
• Penchant for Persuasion: you like to sell, be it products, services or ideas
• Excellent Communication Skills: you’re an active listener with an eagerness to educate
• Bias Toward Action: you are excited by challenging work and open to change
• Creative Thinking: you bring ideas to the table to elevate the consumer experience
• Curiosity Mindset: you have a drive to learn and are always looking for ways to improve
• Belief in Our Mission: you are passionate about promoting accessible, positive lifestyle changes

Nice to Have:

• Community Engagement: you’ve led community events and engaged with vendors
• Merchandising: you’ve set up campaigns and tracked the results of your efforts
• Product Knowledge: you are familiar with the nonalcoholic beverage space and its offerings

Physical Requirements:

This role requires regular movement throughout the store and access to an inventory area located on an upper level accessible only via stairs. Essential physical functions include:

• Standing and walking for extended periods
• Reaching, bending, and general mobility around the sales floor
• Lifting, carrying, and moving products up to 30 lbs
• Navigating stairs to access back-of-house inventory

TNB will provide reasonable accommodations to enable individuals with disabilities to perform the essential functions of this role, in accordance with ADA and applicable state and local laws.

Benefits and Perks:

• 20% Employee discount
• Be the first to know: sample new products as they come to our store
• Welcoming community, open minds, and an environment of trust
• Unlimited growth potential: we are constantly expanding our brand and growing our momentum. New opportunities are always in the works as we scale and define new business needs. 

The New Bar (TNB) is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age disability, veteran status, or any other protected characteristic as defined by applicable law. 

This job description is not intended to cover or contain a comprehensive list of activities, duties or responsibilities required of the employee. Duties may change at any time with or without notice. Employment with TNB is at-will.

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